Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.Salary by State
| State Name | Employment | Annual Salary | Hourly Salary | |
|---|---|---|---|---|
| Alabama | 5,720 | $61,800 | $29.71 | |
| Alaska | 270 | $68,880 | $33.11 | |
| Arizona | 15,060 | $66,790 | $32.11 | |
| Arkansas | 4,300 | $71,920 | $34.58 | |
| California | 106,110 | $87,150 | $41.90 | |
| Colorado | 23,210 | $80,980 | $38.94 | |
| Connecticut | 7,680 | $74,840 | $35.98 | |
| Delaware | 2,390 | $92,840 | $44.63 | |
| District of Columbia | 6,090 | $87,390 | $42.02 | |
| Florida | 41,210 | $68,620 | $32.99 | |
| Georgia | 22,490 | $71,360 | $34.31 | |
| Hawaii | 1,370 | $65,540 | $31.51 | |
| Idaho | 2,430 | $58,830 | $28.28 | |
| Illinois | 34,410 | $68,920 | $33.14 | |
| Indiana | 11,560 | $62,520 | $30.06 | |
| Iowa | 6,670 | $67,410 | $32.41 | |
| Kansas | 7,610 | $65,050 | $31.27 | |
| Kentucky | 4,930 | $61,220 | $29.43 | |
| Louisiana | 3,200 | $58,490 | $28.12 | |
| Maine | 1,340 | $71,350 | $34.30 | |
| Maryland | 9,740 | $69,140 | $33.24 | |
| Massachusetts | 21,280 | $79,490 | $38.22 | |
| Michigan | 17,870 | $70,520 | $33.90 | |
| Minnesota | 20,180 | $81,360 | $39.11 | |
| Mississippi | 1,900 | $56,700 | $27.26 | |
| Missouri | 10,510 | $67,550 | $32.48 | |
| Montana | 1,450 | $61,360 | $29.50 | |
| Nebraska | 3,490 | $59,470 | $28.59 | |
| Nevada | 2,790 | $63,160 | $30.37 | |
| New Hampshire | 3,240 | $72,680 | $34.94 | |
| New Jersey | 19,940 | $87,570 | $42.10 | |
| New Mexico | 1,350 | $55,550 | $26.71 | |
| New York | 75,910 | $88,900 | $42.74 | |
| North Carolina | 23,190 | $71,510 | $34.38 | |
| North Dakota | 1,260 | $61,000 | $29.33 | |
| Ohio | 28,540 | $68,090 | $32.73 | |
| Oklahoma | 6,150 | $60,330 | $29.00 | |
| Oregon | 9,280 | $77,360 | $37.19 | |
| Pennsylvania | 27,430 | $70,130 | $33.71 | |
| Rhode Island | 3,040 | $71,980 | $34.61 | |
| South Carolina | 8,840 | $63,440 | $30.50 | |
| South Dakota | 1,160 | $62,730 | $30.16 | |
| Tennessee | 7,230 | $65,020 | $31.26 | |
| Texas | 44,230 | $70,600 | $33.94 | |
| Utah | 10,460 | $62,800 | $30.19 | |
| Vermont | 900 | $65,400 | $31.44 | |
| Virginia | 21,440 | $78,460 | $37.72 | |
| Washington | 23,480 | $93,210 | $44.81 | |
| West Virginia | 960 | $48,940 | $23.53 | |
| Wisconsin | 11,630 | $64,650 | $31.08 | |
| Wyoming | 610 | $60,740 | $29.20 |
Education
The programs listed below are typically the education paths that can land you this kind of job.
A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.
A program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries. Includes instruction in applicable principles of textile and apparel design and manufacturing, sales and distribution systems, domestic and international market research, profitability, consumer research, and the design and implementation of marketing campaigns.
A program that prepares individuals to apply data science to solve business challenges. Includes instruction in machine learning, optimization methods, computer algorithms, probability and stochastic models, information economics, logistics, strategy, consumer behavior, marketing, and visual analytics.
A program that focuses on the application of economic principles and analytical techniques to the study of particular industries, activities, or the exploitation of particular resources. Includes instruction in economic theory; microeconomic analysis and modeling of specific industries, commodities; the economic consequences of resource allocation decisions; regulatory and consumer factors; and the technical aspects of specific subjects as they relate to economic analysis.
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
A program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. Includes instruction in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.
A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.
Any instructional program in general marketing and marketing research not listed above.
A program that prepares individuals to perform operations connected with the distribution and sale of apparel and accessories. Includes instruction in wholesaling and retailing, apparel technologies, distribution, customer sales and service skills, and principles of consumer research and sales forecasting.
A program that prepares individuals to provide direct retail services to hotel and motel clients and customers in a variety of settings. Includes instruction in the principles of hotel/motel operations, customer sales and assistance operations and techniques, telephone operations, and basic office management.
A program that prepares individuals to perform marketing and sales operations connected with the promotion of tourism in public and private sector settings. Includes instruction in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.
A program that prepares individuals to perform operations connected with the distribution and sale of replacement parts and other end-use supplies in the automotive, marine, and aviation industries. Includes instruction in wholesaling and retailing, principles of vehicular technologies, storage and distribution, customer sales and service skills, and principles of consumer research and sales forecasting.
A program that prepares individuals to perform marketing and operational tasks associated with the provision of personal and financial services. Includes instruction in banking, marketing research, advertising, promotional campaign organization, insurance, media relations, and applicable technical and administrative skills.
A program that prepares individuals to perform marketing and sales operations connected with the promotion of special products, including floristry, food, and home and office products. Includes instruction in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.
A program that prepares individuals to provide marketing services in the hospitality and leisure fields. Includes instruction in hospitality operations, customer sales and assistance operations and techniques, telephone operations, basic office management, retail sports, recreation equipment, food and beverage.
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$76,080 per yearNational average salaryVery HighJob growth rate
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Bachelor's degreeTypical education requirement
Educational Attainment
The following chart shows the highest education level completed by those working as market research analysts and marketing specialists.
- Less than high school 1%
- High school graduate 5%
- College dropout 10%
- Associate’s degree 5%
- Bachelor’s degree 54%
- Master’s degree 22%
- Doctorate degree 3%
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