Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.Salary by State
| State Name | Employment | Annual Salary | Hourly Salary | |
|---|---|---|---|---|
| Alabama | 1,210 | $122,370 | $58.83 | |
| Alaska | 250 | $104,360 | $50.17 | |
| Arizona | 3,830 | $131,350 | $63.15 | |
| Arkansas | 960 | $127,800 | $61.44 | |
| California | 47,350 | $175,150 | $84.21 | |
| Colorado | 4,310 | $162,100 | $77.93 | |
| Connecticut | 5,220 | $154,870 | $74.46 | |
| Delaware | 1,270 | $171,420 | $82.41 | |
| District of Columbia | 2,690 | $166,530 | $80.06 | |
| Florida | 12,030 | $150,760 | $72.48 | |
| Georgia | 9,200 | $139,650 | $67.14 | |
| Hawaii | 410 | $110,420 | $53.09 | |
| Idaho | 920 | $102,630 | $49.34 | |
| Illinois | 22,310 | $139,010 | $66.83 | |
| Indiana | 2,820 | $128,520 | $61.79 | |
| Iowa | 2,020 | $127,090 | $61.10 | |
| Kansas | 1,300 | $129,500 | $62.26 | |
| Kentucky | 1,700 | $134,780 | $64.80 | |
| Louisiana | 910 | $113,920 | $54.77 | |
| Maine | 1,080 | $120,590 | $57.97 | |
| Maryland | 4,070 | $145,290 | $69.85 | |
| Massachusetts | 15,900 | $162,420 | $78.09 | |
| Michigan | 5,010 | $128,900 | $61.97 | |
| Minnesota | 7,220 | $156,320 | $75.16 | |
| Mississippi | 640 | $99,060 | $47.63 | |
| Missouri | 2,610 | $120,560 | $57.96 | |
| Montana | 160 | $118,130 | $56.79 | |
| Nebraska | 1,490 | $105,810 | $50.87 | |
| Nevada | 2,580 | $119,100 | $57.26 | |
| New Hampshire | 1,180 | $145,120 | $69.77 | |
| New Jersey | 11,030 | $179,320 | $86.21 | |
| New Mexico | 400 | $114,800 | $55.19 | |
| New York | 25,090 | $190,760 | $91.71 | |
| North Carolina | 9,310 | $141,600 | $68.08 | |
| North Dakota | 180 | $132,800 | $63.85 | |
| Ohio | 5,980 | $141,400 | $67.98 | |
| Oklahoma | 1,270 | $127,440 | $61.27 | |
| Oregon | 5,170 | $130,040 | $62.52 | |
| Pennsylvania | 8,880 | $139,350 | $67.00 | |
| Rhode Island | 620 | $165,870 | $79.75 | |
| South Carolina | 1,720 | $130,240 | $62.62 | |
| South Dakota | 80 | $143,240 | $68.86 | |
| Tennessee | 7,040 | $118,300 | $56.88 | |
| Texas | 20,410 | $141,550 | $68.05 | |
| Utah | 4,480 | $119,720 | $57.56 | |
| Vermont | 490 | $108,130 | $51.99 | |
| Virginia | 4,610 | $169,990 | $81.73 | |
| Washington | 6,620 | $163,040 | $78.38 | |
| West Virginia | 300 | $102,920 | $49.48 | |
| Wisconsin | 2,270 | $132,800 | $63.85 | |
| Wyoming | 90 | $116,020 | $55.78 |
Education
The programs listed below are typically the education paths that can land you this kind of job.
A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.
A program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries. Includes instruction in applicable principles of textile and apparel design and manufacturing, sales and distribution systems, domestic and international market research, profitability, consumer research, and the design and implementation of marketing campaigns.
A program that combines the study of basic and pharmaceutical sciences with marketing and management studies; and that prepares individuals for careers in pharmaceutical sales, marketing, management, and related fields within the health care industry. Includes instruction in biology, chemistry, pharmaceutics, pharmacology, health care systems, issues and structure of pharmaceutical industry, management, pharmaceutical marketing, pharmaceutical and medical product management, and legal issues.
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
A program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. Includes instruction in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.
A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.
Any instructional program in general marketing and marketing research not listed above.
A program that prepares individuals to provide marketing services in the hospitality and leisure fields. Includes instruction in hospitality operations, customer sales and assistance operations and techniques, telephone operations, basic office management, retail sports, recreation equipment, food and beverage.
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$153,440 per yearNational average salaryModerateJob growth rate
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Bachelor's degreeTypical education requirement
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5 years or moreTypical experience requirement
Educational Attainment
The following chart shows the highest education level completed by those working as marketing managers.
- Less than high school 1%
- High school graduate 4%
- College dropout 9%
- Associate’s degree 5%
- Bachelor’s degree 56%
- Master’s degree 24%
- Doctorate degree 2%
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