Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.Salary by State
| State Name | Employment | Annual Salary | Hourly Salary | |
|---|---|---|---|---|
| Alabama | 30 | $110,250 | $53.01 | |
| Arizona | 50 | $99,360 | $47.77 | |
| Arkansas | 90 | $109,040 | $52.42 | |
| California | 3,750 | $152,490 | $73.31 | |
| Colorado | 190 | $169,030 | $81.26 | |
| Connecticut | 240 | $139,200 | $66.93 | |
| District of Columbia | 60 | $118,360 | $56.90 | |
| Florida | 970 | $87,190 | $41.92 | |
| Georgia | 610 | $140,800 | $67.69 | |
| Hawaii | 80 | $101,560 | $48.83 | |
| Idaho | 70 | $70,020 | $33.67 | |
| Illinois | 780 | $114,960 | $55.27 | |
| Indiana | 150 | $91,720 | $44.10 | |
| Iowa | 180 | $76,340 | $36.70 | |
| Kansas | 80 | $114,240 | $54.92 | |
| Louisiana | 90 | $88,720 | $42.65 | |
| Maine | $102,140 | $49.11 | ||
| Maryland | 540 | $133,950 | $64.40 | |
| Massachusetts | 860 | $128,150 | $61.61 | |
| Michigan | 450 | $108,950 | $52.38 | |
| Minnesota | 180 | $122,110 | $58.71 | |
| Missouri | 380 | $101,490 | $48.79 | |
| Montana | 40 | $74,930 | $36.02 | |
| Nebraska | 150 | $108,450 | $52.14 | |
| Nevada | 120 | $94,010 | $45.20 | |
| New Hampshire | 110 | $86,910 | $41.78 | |
| New Jersey | 550 | $183,290 | $88.12 | |
| New Mexico | 40 | $118,410 | $56.93 | |
| New York | 7,420 | $179,140 | $86.13 | |
| North Carolina | 150 | $148,780 | $71.53 | |
| Ohio | 230 | $123,400 | $59.33 | |
| Oklahoma | 170 | $105,180 | $50.57 | |
| Oregon | 320 | $102,140 | $49.11 | |
| Pennsylvania | 330 | $104,890 | $50.43 | |
| Tennessee | 170 | $115,820 | $55.68 | |
| Texas | 1,130 | $112,690 | $54.18 | |
| Utah | 160 | $103,210 | $49.62 | |
| Virginia | 160 | $132,310 | $63.61 | |
| Washington | 240 | $149,340 | $71.80 | |
| Wisconsin | 50 | $114,900 | $55.24 |
Education
The programs listed below are typically the education paths that can land you this kind of job.
A general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. Includes instruction in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.
A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
A program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. Includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.
A program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. Includes instruction in buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.
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$142,860 per yearNational average salaryModerateJob growth rate
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Bachelor's degreeTypical education requirement
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Less than 5 yearsTypical experience requirement
Educational Attainment
The following chart shows the highest education level completed by those working as advertising and promotions managers.
- Less than high school 1%
- High school graduate 4%
- College dropout 11%
- Associate’s degree 6%
- Bachelor’s degree 64%
- Master’s degree 13%
- Doctorate degree 2%
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